Gaggia 102534 Espresso-Color Semi-Automatic Espresso Machine, Red

March 1, 2010 by  
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Gaggia 102534 Espresso-Color Semi-Automatic Espresso Machine, Red Gaggia 102534 Espresso-Color Semi-Automatic Espresso Machine, Red
Sale Price: $369.00
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Make a statement with the Gaggia Espresso Color! This semi-automatic espresso machine is housed in bright red ABS plastic for a stunning, exceptional design. Using a stainless steel boiler, it brews pods or ground coffee and includes filter baskets for brewing single shot, double shot, or pods. The group head and filter holder are made of heat-retaining chrome plated brass for long-lasting heat stability, and you can pre-heat your cups on the passively heated cup warmer. Don’t forget about those cappuccinos and lattes – a Pannarello frothing wand attachment makes it easy to foam and steam milk without a fuss. Great for espresso lovers and home baristas at any stage of experience, the Gaggia Espresso Color comes ready to please.


  • 1100-watt espresso machine with stainless-steel boiler and 15-bar pump
  • Chrome-plated brass brew group and portafilter provide excellent temperature stability
  • Accommodates ESE coffee pods or ground coffee; Pannarello steam wand; cup warmer
  • Removable water tank; 3 filter baskets, coffee tamper, and coffee-measuring scoop included
  • Measures 10-4/5 by 8-2/7 by 14 inches


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2 of 2 people found the following review helpful
5.0 out of 5 stars PROFESSIONAL BARISTA'S budget friendly best friend, March 10, 2014
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This review is from: Gaggia 102534 Espresso-Color Semi-Automatic Espresso Machine, Red (Kitchen)
If you know what you are doing, that is, if you are not some beginner who assumes that the machine will do the work for you with little to no effort, you will be fine and LOVE this machine! I use a hand crank ceramic burr grinder for my espresso, avoid those horrible blade grinders, again, if you know what you are doing, you know the benefit, no, need for a perfectly ground bean to pull a perfect shot, hence, you will love this machine.

Take off the silly pannarello cover and boom, steam wand. If you know how to steam milk properly, this should not be a challenge for you. I looked EVERYwhere for the pannarello latte art style wand, assuming it was necessary to steam without the pannarello cover, but found on a single message board that they are the same, the latte art style is just longer, so I am all set now! For the portafilter, do not use more than ~14g otherwise you will have a hard time fitting the portafilter to the grouphead and you'll leak. When I seasoned my... Read more
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1 of 1 people found the following review helpful
2.0 out of 5 stars The Gaggia Color has a poor design where there are shims inside the ring where ..., November 28, 2014
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This review is from: Gaggia 102534 Espresso-Color Semi-Automatic Espresso Machine, Red (Kitchen)
Disappointing lack of durability and performance. Purchased Gaggia Color last December (2013). By December 26, 2013 the portafilter ring needed to be replaced. The Gaggia Color has a poor design where there are shims inside the ring where the filter holder locks into place. The replacement had extra glue as if they were aware of the design issue.

The replacement lasted 10 months before it too began leaking:

Importika, the company that shipped the machine, has been great to work with, but replacing two rings in less than a year and having quality of espresso compromised is disappointing and not what I expected.

The espresso the machine makes was quite good. But this thing is not forgiving as far as tamp and grind. Yes; both are crucial to the performance; however, I am able still to make a very good espresso pull from a cheap Hamilton Beach pump machine that I purchased in 2004... Read more
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2 of 2 people found the following review helpful
2.0 out of 5 stars Not a good first impression, February 23, 2014
Verified Purchase(What's this?)
This review is from: Gaggia 102534 Espresso-Color Semi-Automatic Espresso Machine, Red (Kitchen)
First, found out it was made in Romania and not Italy - kind of disappointing since a 15 year old Italian Gaggia I had lasted so long. Still, thought I should give it a chance...unboxed it and it's missing 2 parts - though likely an Amazon error as I did get a "used like new" from their warehouse deals (which was SUPPOSED to include all parts - NOT). They can't be blamed for the user manual, though, which has faulty english translation and it missing at least one integrally important diagram. Correct page numbers and bound like new, just badly written and missing information! Can't believe Gaggia didn't quality check something so basic. And yes, mine like others arrived with water and dampness which is not a grave concern but this missing parts infuriate me. Will update review if I keep this but already turned off that Gaggia has seemed to compromise on their quality of late.
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5 Responses to “Gaggia 102534 Espresso-Color Semi-Automatic Espresso Machine, Red”
  1. P. Broussard says:

    Great value. Does everything as advertised. Best cup-a-joe I’ve had recently. Sure beats $4 for a cappucino.

    Shipped on time.
    Rating: 4 / 5

  2. C. Negron says:

    After reading great reviews for this machine, I ordered, but unfortunately I send it back because water was leaking from the tank while doing the initials test for pressure etc. My husband didn’t like it at all, he immediately told me to send it back and not to request another. So I am still looking to get another model.
    Rating: 2 / 5

  3. Loufd says:

    I’d agree with Kaden22 – This is a great machine but you have must preheat it according to the instructions, use a quality bean grinder, and get a correct tamp.

    I too thought the machine had bad seals as water came pouring out every time I used it. It was very frustrating the first few times I tried it. Yet, I learned other espresso experts that you need a good conical burr grinder. So don’t waste your time unless have a decent grinder. Equally important, you need to get the right temperature prior making a shot. If you follow the manufacturers lead, you will you let some water through the pump and then let it preheat for about 8-10 minutes. One more step is to run a tad more H2o to preheat through the filter- then you are ready to tamp your coffee into the filter. Now run the machine et voila- you have a great cup of espresso.
    Rating: 5 / 5

  4. I purchased this unit last September. It worked fine for 4 months or so. I make an average of 3 double shots per day. The espresso was good, but not as good as I get at Starbucks (not hot enough). About a month ago it started leaking from around the coffee filter. I called Aarbee Coffee for support. You cannot reach technical support live but have to leave a voice message. They do get back to you within a day or two. They had me try a cleaning process. I did it, but it still leaks, in fact was getting worse. I requested an RMA to return it for warranty repair (it has a 2 year warranty). Upon paying myself to have it shipped back (they won’t give you a prepaid mailer even on a warranty return) I received an email acknowledgement from Aarbee saying “This notice is to inform you that we have received your machine to our warehouse on 02/01/10. We estimate your repair to be on the bench by (3/12/2010).” That’s 6 weeks from receipt just to take a look at it, and it is clearly a warranty repair.

    I emailed them (no point in calling because you can’t get a live person at technical support) immediately saying this was unacceptable and demanding a response. It has not been 4 days and no response at all.

    My suggestion is to NOT purchase anything from Aarbee Coffee unless you consider the unit to be totally disposable. One of the worst customer experiences I’ve ever had on the net.
    Rating: 1 / 5

  5. kaden22 says:

    I had a Breville Cafe Roma, a good machine, but one that I would regard as entry level. Although the Breville had no trouble making espressos with a nice layer of crema, the (recently upgraded) steaming wand was still a weak spot. Also, there’s no hot water dispenser on that model.

    After extensive research, I decided to purchase the Gaggia Espresso Color. Although no reviews of this model were available, I really liked the price, the color, the overall design, and the favorable reviews I had seen for other machines in the Gaggia line. This machine is compact, stylish, and includes elements found on higher end machines like a commercial portafilter, a stainless steel boiler, and a Pannarello attachment for the steaming wand. Also, I kept coming across the same brand names over and over again with a sterling reputation in the espresso world, and Gaggia is one of those names.

    I am very happy with my Gaggia. I really feel that it is a cut above my old Breville. The insides of the machine (the boiler, the heating elements, the valves) are top notch. It is a very efficient machine which does a great job and is worth every penny.

    There is a learning curve with this machine because the commercial portafilter does not contain a pressure mechanism like the filters in thermablock systems. The requisite pressure for properly extracted espresso is very dependent on the fineness and consistency of the grind and the pressure used to tamp the coffee. This machine is all about the ritual of making espresso, meaning you need to pay attention to details like prepping and preheating the machine, and minding the coffee grind and the tamp. The reward, however, is an excellent espresso that trumps what is sold at the typical coffee shop. The Pannarello attachment to the steaming wand removes a lot of the guesswork for making steamed milk and foam. The foam I have had from this machine is dense and luscious and makes my latte feel like a mini-vacation;-). The espressos and lattes I have had from this machine far exceed what I had from the Breville. They’re also a lot better than what I (used to) get from Starbucks. Thanks to my Gaggia, I can now get my espresso fix at home (and save beaucoup bucks at the same time)!
    Rating: 5 / 5